Where do small to medium businesses transfer that huge Yellow Page Budget? How do these businesses capture the same market the Yellow Pages use to provide ?
As fast as technology produces new Iphones, Ipads, Droids and mobile devices is as fast as we use those same devices to make our lives easier. We’ve all used the term, “Google That”. Who hasn’t used the map section in your phone to find a place when you are lost. But as a small to medium business owner, what does this technology mean to me?
The question is simple, this same technology that has made our lives easier has become a problem for most small to medium businesses. As a business owner, if you have not created a Google+ Business page,by now you are missing the boat. That is one HUGE point where small to medium business owners are not taking advantage of free internet exposure. That is free traffic Google provides in order to provide accurate information. Better yet, with Siri on the Iphones there is a whole new directory that is being served up by Google Maps and Yelp in the Unites States on the Siri Iphone application. As a business owner when times are good, there is no time to talk about new ways to drive in customers to your front door. These same business owners with more time on their hands then usual are too scared with the economy to take steps in the direction of salvation.
Internet Marketing Sacramento, Ca-Who do I trust? Who can I Trust?
The shift in advertising has land slided to the Internet. With Yellow Page companies trying to shift with the internet, most of these companies have partnered with other companies to facilitate their internet products. So the company they hire makes money on the products they sell, the Yellow Page company makes money and of course, Google makes its shares when the advertising is directed that way. The problem is as fast as the internet moves, these same companies have massive content network websites that they spend advertising dollars on that have nothing to do with search. As a small to medium business owner you should always max out on the search engines before you spend money away from directions where customers are actually looking for more information about your business.
Another huge factor is, Is the company a SMB Partner with Google? There are 14 SMB Partners that Google has delegated as a SMB partner:
Haystak Digital Marketing
Local Search Traffic
TopSpot Internet Marketing
If its not one of these companies, you are probably very unhappy with your results and Don’t know what to do? There are several factors in to what makes internet advertising effective. Google gives preferential placement and discounts to websites with high quality scores. The more content a website has towards the vertical it is advertising under raises the quality score. You must also Geo-target the areas your servicing meaning how far outside your city location do you want your ads to show. A miss-targeted campaign is another way small to medium businesses are missing the mark.
Sacramento Internet Marketing – Maximize Search Before ever turning on content networks
Another common mistake is turning on any type of content network before your maximize your search options. Content networks are a series of websites and directories that relate to your field. They are not looking for your services but are browsing a website that relates to your service. That brings up the question of directional vs creative advertising. Name-branding or creative advertising is fine but as a business owner myself. I would much rather have somebody looking for my services that enters my website rather then somebody surfing, clicking ($$$), and looking at my website. I would always increase my budget in the search engines before I opened up any content networks. Sure, the clicks are cheaper that way but again if you are reading this you are probably trying to figure out your Internet Campaign.
Sacramento Internet Marketing – Keywords, Broad Match, Exact Match, Phrase Match
When deciding keywords, most small to medium businesses have no idea how their campaigns are being managed. There are several factors when deciding on keywords and how you want your campaign to run.
Broad match is the default match type that all your keywords are assigned if you don’t specify another match type (exact match, phrase match, or negative match). The Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms aren’t in your keyword lists.
|Broad match keyword:||Ads may show on searches for:|
|low-carb diet plan||carb-free foods
low calorie recipes
Mediterranean diet plans
low-carbohydrate dietary program
With exact match, you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword, exclusively. Of the four keyword matching options, exact match gives you the most control over who sees your ad, and can result in a higher clickthrough rate (CTR).
How exact match works
With exact match, your ads will appear when someone searches for your exact keyword, without any additional words before, after, or in the middle of your keyword. We’ll also show your ad when someone searches for close variants of your keyword. Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents.
When you use exact match, you might not receive as many impressions or clicks, but you’ll probably see a higher clickthrough rate (CTR). That’s because your ads can appear to people who are searching for terms that are almost exactly related to your product or service.
|Exact match keyword||Ads may show on searches for||Ads won’t show on searches for|
|[tennis shoes]||tennis shoes
|red tennis shoes
buy tennis shoes
With phrase match, you can show your ad to customers who are searching for your exact keyword and close variants of your exact keyword, with additional words before or after. Phrase match is more targeted than the default broad match, but more flexible than exact match. It gives you more control over how closely the keyword must match someone’s search term so your ad can appear.
With phrase match, your ad can appear when people search for your exact phrase, even if they include one or more words before or after it. We’ll also show your ad when someone searches for a close variant of your phrase match keyword. Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as floor andflooring), abbreviations, and accents. Word order is important with phrase match, meaning that your ad won’t appear if someone enters an additional word in the middle of your keyword.
Phrase match is more flexible than exact match, but is more targeted than the default broad match option. With phrase match, you can reach more customers, while still showing your ads to customers who are most likely searching for your product or service.
|Phrase match keyword:||Ads may show on searches for:||Ads won’t show on searches for:|
|tennis shoes||red leather tennis shoes
buy tennis shoes on sale
red tenis shoes
|shoes for tennis
tennis sneakers laces
Sacramento Internet Marketing – Analytics, Without this, How would you know if your campaign was working?
Internet Advertising is the only medium with total transparency. You know exactly what keyword someone chose to access your business. You know exactly how many pages that person accessed in your site. You know what city that persons IP address registered. You know if that person took action and either e-mailed or even called you. Most of the top rate companies are recording conversations adding value. A lot of these recorded phone calls are used for training within the business. Point is if you have a website that can handle the traffic, and everything is measured. Why are not more companies turning their complete budgets over to the Internet?
Sacramento Internet Advertising – Strangled by the Yellow Pages
For years it was mandatory that you advertise in the Yellow Pages. There were so many Yellow pages coming to your door as that Industry thrived. Business owners were making money and year after year their advertising grew along with the cost of that advertising. Which bring us back to the beginning of this article. The Internet moves too fast for most of these Yellow Pages companies. Some of these Yellow Pages company employees are Electrical Workers Union members. You are lucky if you see your Yellow Pages representative twice a year. You must be advertising in multiple Yellow Pages directories if they visit twice. Point is, the internet is monitored and measured every day, every week, every month, certainly not once a year. With the Internet business transitioning so quickly, One of the largest, AT&T Yellow Pages :
AT&T said on Monday that it had agreed to sell a majority stake in its yellow pages business to Cerberus Capital Management for about $950 million, giving the private equity firm an opportunity to resuscitate a declining operation.
Under the terms of the deal, which had been expected for months, AT&T will receive $750 million in cash and a $200 million note. It will keep a 47 percent stake in the business, which is composed of AT&T Advertising Solutions and AT&T Interactive.
The deal will allow AT&T to shed a business that has been rendered largely obsolete, having lost ground over the years to sites like Google and Yelp. Other telecommunications companies have already disposed of their yellow pages units.
Sacramento Internet Marketing – Twin Flames Media LLC, We are here to Help!
We are listed in Sacramento Top 10
Twin Flames Media LLC was created by the void of websites that worked for small to medium businesses. With Years of experience in the Internet Advertising arena in Sacramento, President Steve Hannum has been guiding successful Internet campaigns for years. Building a high quality website in order to get the most out of your advertising is a must. Internet advertising is the most profitable form of advertising producing the highest return on investment. There is no cost such as producing a book. There is no secret in to which determines a successful Internet Advertising campaign other then every aspect must be done correctly. If one or all of the pieces in the puzzle do not fit, good luck trying to break even on your money rather then turning profits.
Call Twin Flames Media today for a free website evaluation and let us help guide your company towards the future!